Episode Details

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. In high-stakes B2B marketing, the real challenge is not visibility but turning complex, technical solutions into revenue-driving narratives that build trust and pipeline.

In this episode, Beverly Crandon, Director of Marketing at Liferaft, shares how lean teams can build powerful brand engines, simplify sophisticated products, align tightly with sales, and leverage AI to reshape modern threat intelligence.

Key Highlights

1. The Lean Team Engine: How small marketing teams build demand and brand without enterprise budgets.
    
2. Clarity Drives Conversion: Turning complex technical platforms into simple, compelling sales narratives.
    
3. Marketing–Sales Alignment: Building a predictable pipeline through shared goals and operational discipline.
    
4. Owning the Brand Refresh: Lessons learned from executing an in-house rebrand.
    
5. AI in Threat Intelligence: How platforms like Liferaft iQ are transforming proactive security operations.

Special Thanks to Our Partners:

• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
• Google: https://www.google.ca/
• A1 Global College: https://a1globalcollege.ca/
• ADP Canada: https://www.adp.ca/en.aspx

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.