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Rewiring PR & Storytelling: Upasna Dash, CEO & Founder of Jajabor Brand Consultancy
Season 7
Episode 391
Published 1 week, 6 days ago
Description
In this episode, host Ashutosh Garg speaks with Upasna Dash, CEO & Founder of Jajabor Brand Consultancy, about rewiring public relations for real business impact.
Starting her career at just 18 without formal training, Upasna went on to build a growth-hacking consultancy that connects storytelling directly to funding, hiring, and market expansion.
In this conversation, you’ll discover:
✔ Why traditional PR is broken ✔ How storytelling builds credibility and trust ✔ The power of data-driven communication ✔ Why founders must start building their narrative from day zero ✔ The future of integrated and hyperlocal communication ✔ The evolving landscape of women entrepreneurship in India