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Keys to Aligning Your Marketing, Brand, and Overall Business Vision in 2022 with Beth Gebhard
Description
Tiktok taking off. Influencer marketing making a huge splash. Gurus advocating automation everywhere. AI technology that practically reads the minds of potential clients and customers (or so it seems) being a thing that exists. All of these marketing trends took the world by storm in 2021.
But something about these kinds of marketing strategies doesn’t appeal or feel right to most entrepreneurs. So in this episode, I talk with marketing expert Beth Gebhard about why you need to be thinking more of the big picture when it comes to marketing and really bring the soul of your business forward in 2022.
On this episode of Promote Yourself to CEO:
3:34 - If there’s one thing you should take away from my conversation with Beth, it’s this. I’ve seen people succumb to this A LOT this year.
8:13 - Beth summarizes the twisting, winding road of her marketing and PR background.
13:29 - Marketing gets treated too often as an afterthought. Try this if you’re new or hesitant to plan out your marketing.
18:52 - What are some major components you should keep in mind when creating a marketing plan for your business?
23:27 - Beth breaks down what a brand actually is. What you think it is doesn’t even scratch the surface.
25:37 - You need to get all the components of your brand in writing. Here’s how it’ll become a bottleneck in your business down the line if you do otherwise.
31:18 - Using text message marketing as an example, Beth reveals the three filters she uses to help clients decide on whether to engage with any marketing tactic.
33:30 - Ask yourself these questions after you’ve spent some time implementing any marketing technique.
38:29 - How can business growth be catastrophic? We reveal why marketing isn’t the solution to everything.
43:45 - To wrap up the episode, I circle back to point out some key takeaways from the interview.
Show Links
- Gebhard Strategy
- Beth on Instagram
- Beth on LinkedIn
- Plan Your Best Year Ever 5-Day Challenge
- The CEO Planner
Connect with Me:
- Instagram: @racheal.cook
- TikTok: @rachealcookmba
- LinkedIn: @rachealcook
- YouTube: @the_ceo_collective
- Website: The CEO Collective
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