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Sonia Mugabo: Creativity, Overcoming Trauma, & The Cost of Building a Fashion Brand in Rwanda
Description
This week on The Long Form, Sonia Mugabo — founder of one of Rwanda’s most recognizable fashion houses — opens up about the trauma, ambition, and emotional cost behind success. Sonia reflects on grief, resilience, entrepreneurship in Africa, motherhood, identity, and the psychological weight of being perceived as “strong.” This conversation explores trauma in Rwanda, African entrepreneurship, creativity under pressure, women in business, post-conflict identity, and the unseen emotional realities behind building a brand in East Africa. A raw and intimate look at success, survival, and what it really means to build something after loss.
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