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Google WebMCP, AI Agent APIs, and The Future of SEO - with Julian Goldie
Description
Julian Goldie breaks down the revolutionary Google WebMCP update. This new browser API, co-authored by Google and Microsoft, gives AI agents a 'skeleton key' to websites, moving from fragile scraping to structured tool calls. Discover why this is the biggest shift in SEO since structured data and how it transforms the web from a place we read to a place agents act.
TIMESTAMPS
00:00 Google's WebMCP Update Explained
01:15 Why WebMCP Matters: No More Screenshots
02:40 Google & Microsoft Collaboration
03:50 The Origin Story: Alex Nahas & Amazon
05:10 How It Works: Declarative vs. Imperative APIs
06:30 Human-in-the-Loop & Safety Features
07:45 The Risks: Security & Ad Revenue
09:20 The New SEO: Optimizing for AI Agents
11:00 How to Prepare for the Agentic Web