Episode Details

Visibility isn’t supposed to feel like a second full-time job. But between all the “must-do” advice about social media, SEO, email, and collaborations, it’s easy to end up exhausted, overcommitted, and still not seeing the results you want.

In this episode, Lori shares the year-long visibility experiment she ran—testing everything from podcasting and blogging to LinkedIn, Pinterest, bundles, and beyond. She breaks down what actually worked, what quietly drained her time and energy, and how she now decides which visibility strategies are worth keeping.

You’ll learn:

• What “aligned visibility” really means (and why you can’t out-strategize misalignment).
• The four questions Lori asks before committing to any new visibility strategy.
• How to sort your current efforts into aligned, neutral, and “data plus dread” buckets.
• Simple ways to keep visibility alive in busy seasons without burning out.

If you’ve been trying to be everywhere and still feel like visibility is a struggle, this episode will help you design a simpler, more aligned plan.

Tune in, and if it lands, share this episode with a friend who’s ready for visibility that actually feels good to show up for.

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