Episode Details
Back to EpisodesEp.396 Are You Racing to the Middle? You Could Have the Pricing Parasite!
Season 2
Episode 136
Published 1 month, 3 weeks ago
Description
Most founders price off vibes and competitors.
That is how you let strangers decide your payroll and your stress levels.
When your rates are set by competitors, your margins start funding everyone else’s growth but yours. Real pricing starts with the profit you need, the hires you plan, and the capacity you actually have.
Do the math, anchor to net profit, and stop subsidizing success with burnout.
Write down your target annual profit. Add your total yearly overhead. Divide that number by how many clients or projects you can realistically handle this year. That number is your real price.