Episode Details

Ashley Brock is the founder and CEO of Paid Ads Academy, a leading cross-platform advertising training program that helps entrepreneurs keep ads in-house and scale sustainably. With over a decade of experience managing more than $200M in ad spend for brands like Dollar Tree, Revlon, and Thumbtack, Ashley has built a seven-figure company and recently crossed the eight-figure mark in total sales. In this episode, she breaks down what’s actually working in paid advertising today—and how business owners can take back control of their growth.

On this episode we talk about:

• Why omnichannel advertising (Google, Meta, Spotify, and more) is outperforming single-platform strategies

• How to think about ads as “making known” — and why visibility is non-negotiable for business growth

• The real difference between creative messaging and media buying (and where to start if you’re new)

• Why Ashley believes manual ad control still beats fully automated AI setups

• How to build winning ad creatives without burning out on volume

Top 3 Takeaways

1. Don’t put all your eggs in one platform—combining Google intent traffic with social retargeting creates powerful familiarity and higher conversions.

2. Strong messaging comes first: clear credibility, opportunity, and personality can outperform even imperfect targeting.

3. Running ads without real expertise is costly—learning from someone who’s mastered the craft can compress years of trial and error into months.

Notable Quotes

• “Advertising is simply the process of making known—your business can’t grow if people don’t know you exist.”

• “Data makes decisions, and decisions make dollars.”

• “People are in indecision mode instead of precision mode—and precision is what creates growth.”

Connect with Ashley Brock:

• Instagram: https://instagram.com/adswithashley

• Other: Paid Ads Academy

Learn more about your ad choices. Visit megaphone.fm/adchoices