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E490 Ginger Rogers: The Oscar Winner Who Bet It All on Golden Guernseys
Description
Ginger Rogers poured her Oscar money into 32 Golden Guernseys on a thousand acres of Oregon riverfront — then lost them all to a world war. In 1941, while still the highest-paid actress in Hollywood, Rogers and her mother Lela bought a ranch on the Rogue River, built a Jamesway milking parlor from scratch, joined the American Guernsey Cattle Club, and began shipping 150 gallons of rich golden milk a day to soldiers at nearby Camp White. The wartime labor crisis killed the dairy within two years — but the breed she chose, and the bet she placed on premium components and A2 genetics, turned out to be eight decades ahead of its time.
Key Moments:
- How a tap-dancing Academy Award winner ended up with electric milkers and a 12-cow Guernsey parlor in southern Oregon
- The skeptic who joked her livestock would "probably consist of nothing but bees" — and how Rogers answered him
- Why she chose Golden Guernseys over Holsteins in 1941, and what that choice looks like in hindsight
- The Camp White contract: 150 gallons a day, bacteria counts of 900 to 1,200 on raw milk, and a wartime market that vanished as fast as it appeared
- The moment the labor shortage forced her to sell the herd — and the five decades she held the land anyway
- How today's A2 Guernsey micro-dairies are finishing what Rogers started, from Promise Valley Farm in Canada to Pleasant Meadow Creamery in Idaho
The Guernsey breed Rogers chose in 1941 now sits at the center of a global A2 milk market projected to reach nearly $8 billion by 2034. Over 80% of tested American Guernseys carry the A2A2 genotype, and every Guernsey sire in AI service tests 100% A2A2. The butterfat, the protein, the golden color she was bottling for soldiers — those are the exact traits driving a new generation of small-herd, direct-to-consumer dairies that sell at three times conventional prices.
The full written profile — with rare LIFE Magazine photos, the 1943 Jamesway ad, and an original Rogers' Rogue River Ranch milk bottle — is live now at https://www.thebullvine.com/breeder-profiles/ginger-rogers-the-oscar-winner-who-bet-it-all-on-golden-guernseys/. Search "Ginger Rogers" to read the complete story. Subscribe to The Bullvine Podcast so you never miss a history episode, and share this one with someone who'd appreciate knowing that the woman who danced with Fred Astaire also milked Guernseys at dawn.