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Albertsons Wants to Measure Your Dwell Time | Fast Five Shorts
Published 1 month, 3 weeks ago
Description
This OmniTalk Retail Fast Five segment, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, Quorso, and Veloq, breaks down Albertsons’ expansion of cart tracking technology to measure retail media effectiveness.
Chris Walton and Anne Mezzenga, alongside Shoptalk’s Joe Laszlo, discuss whether dwell time truly correlates with incremental sales and what this signals for the evolution of in-store retail media.
⏩ Tune in for the full episode here: https://youtu.be/mvfY4BAy_2c
#Albertsons #RetailMedia #InStoreTech #GroceryRetail #OmniTalk