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Masters of Scale: How to save a magazine, with The Atlantic’s Nicholas Thompson

Masters of Scale: How to save a magazine, with The Atlantic’s Nicholas Thompson

Published 8 months, 3 weeks ago
Description

When Nicholas Thompson took over as CEO of The Atlantic five years ago, the iconic magazine was in financial peril. Now, it's profitable, and subscriber and revenue numbers are growing. In this episode of Masters of Scale, Thompson joins host Jeff Berman to talk about the impressive turnaround, how media companies can weather AI disruption, and lessons from the world of long-distance running.

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