Episode Details

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. In this episode, we explore how manual sales orders create hidden bottlenecks for manufacturers and distributors, and how automation can eliminate errors while boosting productivity and margins.

Our guest is Scott Parker, Senior Director of Product Marketing at Conexiom. With over 20 years in B2B SaaS, Scott shares how AI powered automation transforms order processing from a messy, error-prone task into a seamless, hands-free workflow.

Key Highlights

1. PMM Perspective: How Scott’s diverse background in sales, support, and product shapes complex automation positioning.
    
2. The Myth of "Good Enough": Why executives often ignore manual processes until costly errors occur.
    
3. The 100 Spools Nightmare: A real story of how a small error disrupted a distributor’s entire customer relationship.
    
4. AI in Action: How Conexiom ensures order accuracy before data even reaches the ERP system.
    
5. Frictionless Commerce: What a fully automated, customer-centric order workflow looks like for manufacturers and distributors.

Special Thanks to Our Partners:

• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
• Google: https://www.google.ca/
• A1 Global College: https://a1globalcollege.ca/
• ADP Canada: https://www.adp.ca/en.aspx

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.