Episode Details

Many CMOs face the same dilemma: You're asked to prove "brand," then told brand tracking is too expensive. So you invest in analyst relations, adjust PR, navigate layoffs, or shift strategy without a reliable way to show how those moves affect market perception.

RepuTracker was built to solve that problem.

Developed for members of the CMO Huddles Leader program, RepuTracker provides a monthly, evidence-based view of your company's reputation so you can see whether it's rising, slipping, or holding steady, and why.

In this episode, Drew is joined by Taran Nandha (Growth Natives) to demo the RepuTracker beta. They show how the tool tracks reputation month to month across multiple signals, then get practical about how to read the output, explain it to leadership, and see whether your moves are showing up in the market.

In this episode:

• How RepuTracker turns scattered public signals into a monthly reputation score with trends and competitor benchmarks.

• What it measures across key dimensions: Power of voice, awareness, engagement, perception, and employee sentiment.

• How sources and weighting work behind the scenes across dozens of platforms.

• How to use trendlines and recommendations to move from "we dipped" to a clear next step.

Plus: