Episode Details

If you’ve built your business online but feel called to host in-person workshops or live events… this episode is for you.

In today’s episode of Social Media Decoded, I’m sharing a live strategy session with Mariah, founder of Mariah Magazine and an SEO educator who has taught online for 10 years and is now ready to step back into in-person events—but feels nervous about where to start.

We turned her 30-minute visibility strategy session into a live podcast episode so you can hear exactly how I help entrepreneurs move from stuck to strategic.

If you’ve ever wondered how to host a workshop, plan an in-person event, price tickets, fill seats, or transition from online authority to real-life community building, this episode is your blueprint.

In This Episode We Cover:

• How to transition from online business to in-person workshops
• Why your first event doesn’t need 100 people
• How to pre-sell an event before booking a venue
• Event marketing strategies that actually work
• Using platforms like Eventbrite to drive local visibility
• How to structure a one-day conference or half-day workshop
• How to price early bird and VIP tickets
• Creating community and connection at live events
• Why paid events build authority faster than free ones

• Simple ways to make your event share-worthy (without overcomplicating decor)

We also discuss:

• Building visibility through proximity
• Leveraging organic platforms like Threads to test demand
• Using ads strategically for local events
• How to host intentional networking experiences

• Event monetization vs. brand positioning strategy

Key Takeaways

You’re not nervous — you’re evolving.

Authority online is powerful.
Authority in proximity is embodied.

If you’ve been teaching, coaching, or serving online for years, hosting in-person workshops can deepen your brand, increase trust, and create powerful networking opportunities.

You don’t need more content.
You need clearer positioning and a strategy that matches your next level.

‍ About Mariah

Mariah is an SEO consultant and educator helping entrepreneurs get found on Google and AI through practical, actionable search engine optimization strategies.

She runs an SEO membership, teaches on YouTube, and consults with businesses and marketing teams looking to build long-term visibility through search.

Connect with Mariah:
Instagram: @mariahmagazineco
Threads: @mariahmagazineco

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