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The Three Key Ingredients for BDM Success
Description
When your property management business isn't growing, hiring a salesperson might seem like the obvious solution, but what if that's actually where most owners go wrong…
In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull break down why most BDM hires fail, the critical mistakes owners make with commission-only roles, and the exact systems required to make a salesperson successful. They dive into DoorGrow's Three Fits framework, the three non-negotiable ingredients for BDM success, and tease a game-changing new growth model designed to help property managers scale without burnout, bad leads, or broken systems.
You'll Learn
(00:00) Introduction: The Three Fits for Hiring (01:16) The Challenges of Hiring a Business Development Manager (BDM)
(02:42) The Three Key Ingredients for BDM Success
(04:40) Mistakes in BDM Compensation: The Commission-Only Pitfall
(05:40) The Three Roles of a BDM and the Problem with Buying Leads
(09:54) The "Door Machine" Teaser: The Easy Button for Growth
(14:39) Advanced Community, AI, and Final Thoughts
Quotables"A BDM has zero chance of success if you hire the wrong person."
"If they're not all three, they will fail. Or you'll fire them. Or they will leave you because they're not making enough money."
"If you do not have the right system to plug a BDM or a salesperson into, you can hire as many of them as you want, and they will still not work."
Resources TranscriptJason Hull (00:01)
All right, five, four, three, two, one. All right, we are Jason and Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching company for long-term residential property management entrepreneurs. For over a decade and a half, we brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of property management business owners, coached, consulted, and cleaned up hundreds of businesses, helping them at doors.
improve pricing, increase profits, simplify operations, and we run the leading property management mastermind with more video testimonials and reviews than any other coach or consultant in the industry. We're the best. At DoorGrow, we believe that good property managers can change the world and that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management, business owners, and their businesses. We want to transform the industry.
eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. All right. So today, we're going to be chatting a little bit about the challenges of getting a business development manager, a BDM, or a salesperson for your property management business that we've seen. Yes. So a lot of times people think, hey, I need to grow my business.
and they either don't wanna do it, they don't have the time to do it, or they just want help doing it. And then their go-to is, well, I'll just hire someone to do it, right? What could go wrong? Yeah, and that's where they make their first mistakes.