Episode Details

How She Turned Home Staging Into a Successful Scalable Furniture Franchise | Courtney Clark of Set the Stage

Episode 91 Published 1 year, 3 months ago

Description

Episode 91: On this episode of Pursuit of Profit, Cliff talks with Courtney Clark, founder of Set the Stage franchise - a home staging company.

What started in 2016 with a simple vision has grown into a national brand with over 50 locations sold, and honestly, they're just getting started. Here's the twist... Set the Stage isn't just a home staging business. Over 50% of their revenue comes from furniture sales, turning every staged home into a retail showroom. It's a very clever, high margin, multi-revenue stream model serving home sellers, real estate agents, investors, and property managers.

If you've ever wondered how to turn interior design into a scalable business, or how to dominate a $6 billion industry riding the real estate wave, this conversation is for you. Take a listen...

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Timestamps:

00:00 - Intro

02:08 - How Set the Stage started

05:31 - Number of locations & franchises

11:36 - No interior design skills

13:52 - Revenue streams

20:16 - New vs. used furniture

27:20 - New markets

33:40 - Money to invest

36:00 - Tech to help staging

38:15 - Startup costs