Episode Details

How Ron Holt Built Pink Zebra to Disrupt a $23B Industry - He Made Moving Fun

Episode 92 Published 1 year, 3 months ago

Description

Episode 92: On this episode of Pursuit of Profit, Cliff talks with Ron Holt, founder and CEO of Pink Zebra Moving. Ron is a serial disruptor in the franchise space - he built Two Maids and A Mop from the ground up growing to more than 100 locations nationwide and subsequently exiting the brand.

Ron set his sights on a new challenge - the $20 billion moving industry. The moving industry is plagued with low customer satisfaction, inconsistent services and outdated practices. Ron's answer to all of this is Pink Zebra Moving - a franchise that is flipping the moving industry on its head by rolling out pink carpet on the steps of your house, to blasting music in your house on moving day, to buying you dinner and even a mascot. This is a brand/customer experience. Take a listen to how he did it...

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Timestamps:

02:25 - How Ron came up with the name, Pink Zebra Moving

04:20 - History of Two Maids & A Mop & Pink Zebra Moving

07:24 - Growth numbers of Pink Zebra Moving

10:05 - Who are Pink Zebra customers and their territories

13:22 - How Pink Zebra Moving is different

17:25 - Pink Zebra magic

28:26 -Seasonal work

39:50 - Total investment

37:02 - Numbers

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