Episode Details

On this Pursuit of Profit (POP) Pulse, Cliff takes on the collapse of Orangetheory Fitness and why the entire boutique fitness category is under serious pressure. From over saturation and stagnant workouts to GLP-1 weight loss drugs and shifting consumer behavior, this episode explains what went wrong and what franchise investors must understand before making a costly mistake. This is a must listen(watch)...

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⁠⁠Beyond The Brand⁠⁠ book by Cliff Nonnenmacher & Justin Guevara

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Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, an