Episode Details

Episode 117: On this episode of Pursuit of Profit, Cliff talks with Zach Peyton, brand president and founder of Superior Fence and Rail Franchising. A conversation with a friend led him into the fencing business. Fast forward to today and that decision became Superior Fence and Rail. Now the first and largest fence installation franchise in the United States. With over 120 locations servicing over 300 markets, hundreds of employees, millions of feet of fence installed and proprietary technology that tracks customers from the first contact all the way through to installation.

If you ever wondered how people actually break into boring, profitable businesses and turn them into national platforms, this episode is for you.

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Timestamps:

00:00 - Intro

02:30 - Superior Fence and Rail origin story

12:05 - Revenue streams

18:45 - Franchising opportunities

21:15 - What's driving business

25:25 - How are you getting your franchisees up and earning $

34:33 - Marketing

38:55 - Initial investment

40:35 - Staffing model

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Links:

Superior Fence and Rail

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