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POP Pulse: Why I’d Never Invest in a 7-Eleven Franchise — The Unit Economics Don’t Work

POP Pulse: Why I’d Never Invest in a 7-Eleven Franchise — The Unit Economics Don’t Work

Published 8 months, 3 weeks ago
Description

On this Pursuit of Profit (POP) Pulse, Cliff takes on 7-Eleven. It is one of the most recognizable brands in the world—but does that make it a smart franchise investment? Cliff breaks down why the 7-Eleven franchise model fails on unit economics, control, and scalability. From the 50/50 profit split to rising labor costs and store closures, this episode explains what most buyers miss before investing—and how to avoid turning a “famous brand” into a bad financial decision.

If you’re considering a franchise, watch this before you sign anything.

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⁠⁠⁠Beyond The Brand⁠⁠⁠ book by Cliff Nonnenmacher & Justin Gue

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