Episode Details

Welcome to the CanadianSME Small Business Podcast, hosted by SK Uddin. In this episode, we explore product marketing and go to market strategy, with a focus on turning early stage products into category leaders.

Our guest is Laurier Mandin, Founder and Principal Consultant at Graphos Product, creator of the CLIMB scoring system and author of I Need That. Laurier shares practical insights on buyer psychology, specialization, and building products that stand out in an AI driven market.

Key Highlights

1. Status Quo Bias: Why products must be dramatically better to overcome buyer resistance and trigger behavior change.
    
2. Human Advantage in an AI Era: How entrepreneurs can leverage human insight and creativity to stay profitable and relevant.
    
3. Power of Specialization: Why focusing on a specific niche creates uniqueness and avoids costly go to market mistakes.
    
4. Remote First Operations: Lessons from shifting to a fully remote model and what it reveals about efficiency and culture.
    
5. Future of Graphos Product: Laurier’s vision for helping builders and risk takers bring better products to market.

Special Thanks to Our Partners:

• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
• Google: https://www.google.ca/
• A1 Global College: https://a1globalcollege.ca/
• ADP Canada: https://www.adp.ca/en.aspx

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.