Episode Details

In this inspiring episode, Jemarcus (Better Best) sits down with Jason Knapky from Virtuous Cycle to talk about building a coffee brand, embracing abundance, and navigating the entrepreneurial journey.

From sourcing and branding to scaling and staying resilient, Jason shares what it really looks like to grow a specialty coffee business in today’s competitive market. This conversation goes beyond coffee — it’s about mindset, perseverance, and the mental fortitude required to overcome adversity while building something meaningful.

They dive into:
✅ Launching and scaling a coffee startup
✅ The realities of small business ownership
✅ Abundance mindset in entrepreneurship
✅ Overcoming adversity as a founder
✅ Brand building in the specialty coffee industry
✅ Mental toughness and long-term business growth

If you’re an aspiring entrepreneur, creative founder, or coffee enthusiast curious about how to start a coffee brand, this episode offers practical insight and real-world perspective on business growth, resilience, and sustainable success.

This is a conversation about coffee — but more importantly, it’s about becoming the type of person capable of building something that lasts.