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Mind Your Business: hue and the business of making wellness enjoyable
Published 7 months, 2 weeks ago
Description
Mood wellness is becoming part of everyday life, but turning science-backed benefits into products consumers actually enjoy is no small feat.
On Mind Your Business, the Breakfast Show speaks with Sophian Abdul Rahman and Shaneika Ong of Hue about building a new wellness category through snackable formats, research-driven product development, brand trust, and scaling across Asia.
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