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163. How to build redundancy into your GTM strategy (before growth stalls)
Description
What happens when a critical part of your go-to-market engine disappears overnight?
In this episode of The Partnership Playbook, Phil Hayes-St Clair breaks down why redundancy is mission critical and how GTM teams can design backup options that protect growth without creating complexity.
- Learn how to identify hidden single points of failure in your GTM strategy before they break
- Discover a practical framework for building redundancy that protects revenue, partnerships, and growth velocity
- Gain the confidence to lead calmly through disruption by designing optionality into your GTM system
If you want to build durable growth and lead your GTM function with clarity and conviction, this episode will reshape how you think about leadership and risk.
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The Partnership Playbook is the podcast for leaders who want to grow with clarity, create leverage through partnerships, and lead their teams with meaning. Each episode gives you practical insights drawn from two decades of building and backing companies, coaching CEOs, and closing high-value partnerships across industries. You’ll learn how to scale yourself as a leader, choose partners that help you grow faster, and turn trust, alignment, and first wins into momentum that lasts.
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