Episode Details

⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️  

Shelley Panton is a potter, ceramicist, and owner of The Panton Store, a beloved lifestyle and home boutique in Toora, Gippsland. In this episode, she shares the down-to-earth story of building her business from scratch and making the bold move from inner-city Melbourne to regional Victoria.

You'll learn:

• How early collaborations (like the Melbourne Food and Wine Festival) helped put her store on the map with the right audience
• Why trusting your intuition combined with looking at the data is crucial for making big business decisions
• The reality of running a bricks-and-mortar retail business and why sometimes you need to see your space empty to know it's time to move on
• How she's built a thriving business in regional Australia and what that tree change has meant for her family and the business

⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️  

Connect with The Panton Store: 

• Instagram: @thepantonstore
• Online Store: The Panton Store
• Physical Store: 31 Stanley St, Toora VIC

Connect with My Daily Business:

• Instagram: @mydailybusiness_
• TikTok: @mydailybusiness
• Email: hello@mydailybusiness.com
• Website: mydailybusiness.com

Resources mentioned:

• AI Monthly Chat Group for Small Business Owners
• My Daily Business courses - mydailybusiness.com/courses

This month we're proud to be sponsored by The Finders Keepers.

Visit the Finders Keepers Melbourne Design Market from Friday 10 July to Sunday 12 July at the Royal Exhibition Building, Carlton.

Book your tickets: Finders Keepers Melbourne tickets

Enter MDB at checkout, then choose the My Daily Business 2-for-1 ticket option to claim your exclusive offer. And don't forget to say hello to Fiona who will be running her own Subject Object stall at the market! 

Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. 

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descrip