Episode Details

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Shelley Panton is a potter, ceramicist, and owner of The Panton Store, a beloved lifestyle and home boutique in Toora, Gippsland. In this episode, she shares the down-to-earth story of building her business from scratch and making the bold move from inner-city Melbourne to regional Victoria.

You'll learn:

• How early collaborations (like the Melbourne Food and Wine Festival) helped put her store on the map with the right audience
• Why trusting your intuition combined with looking at the data is crucial for making big business decisions
• The reality of running a bricks-and-mortar retail business and why sometimes you need to see your space empty to know it's time to move on
• How she's built a thriving business in regional Australia and what that tree change has meant for her family and the business

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Connect with The Panton Store: 

• Instagram: @thepantonstore
• Online Store: The Panton Store
• Physical Store: 31 Stanley St, Toora VIC

Connect with My Daily Business:

• Instagram: @mydailybusiness_
• TikTok: @mydailybusiness
• Email: hello@mydailybusiness.com
• Website: mydailybusiness.com

Resources mentioned:

• AI Monthly Chat Group for Small Business Owners
• My Daily Business courses - mydailybusiness.com/courses

Special thanks to HoneyBook for sponsoring this podcast. HoneyBook helps independent businesses manage everything from enquiries and contracts to invoices and payments, all in one place. Use this link and code FIONA to receive 30% off until the end of September 2026.

Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.

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