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Virtuix expands Omni One sales to Europe, launches across key EU markets
Episode 13923
Published 3 weeks ago
Description
Virtuix CEO Jan Goetgeluk joined Steve Darling from Proactive to announce the expansion of Omni One sales into Europe, marking a major milestone in the company’s international growth strategy. Customers across key European markets, including Germany, the United Kingdom, France, and additional EU countries, can now place orders through Virtuix’s dedicated EU and UK online storefronts. Initial shipments to European customers are scheduled to begin between April 13 and April 24, 2026.
Goetgeluk told Proactive that the European rollout introduces Omni One Core, Virtuix’s PC-connected consumer system built specifically for SteamVR gaming. Omni One Core delivers true 360-degree physical movement, allowing players to walk, run, crouch, strafe, and move naturally inside virtual environments while using their existing PC-based VR headsets. The system is designed to enhance immersion by translating real-world motion directly into in-game movement.
Virtuix’s expansion into Europe is supported by a strategic regional partnership with Unbound XR, Europe’s leading online retailer of extended reality (XR) equipment. Under the agreement, Unbound XR will manage local fulfillment and logistics across both the EU and the UK, ensuring a smooth and efficient customer experience from ordering through delivery.
Often described as the “Peloton for gamers,” Omni One blends immersive gaming with meaningful physical activity. Depending on the intensity of gameplay, users can burn up to 700 calories per hour. Virtuix noted that some customers have reported dramatic fitness results, including weight loss of more than 40 pounds in just four months while regularly using Omni One.
To support rising global demand, Virtuix has established production capacity of up to 3,000 units per month, representing approximately $100 million in potential annual revenue. This scalable manufacturing capability positions the company to efficiently meet growing international interest. The company recently listed on the Nasdaq Stock Exchange and secured an $11 million investment, providing additional capital to expand sales and marketing efforts and support continued product innovation and development.
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