Episode Details

In this episode of Social Media Decoded, Michelle Thames breaks down why trend fatigue, borrowed language, and algorithm-driven messaging are causing originality to disappear across social media platforms. She explains how losing your voice quietly weakens authority, why conviction matters more than virality, and how to reclaim clarity in your brand messaging.

This is a must-listen for entrepreneurs, creators, consultants, and professionals who want long-term visibility without blending into the noise.

What We Cover in This Episode

• Why trend fatigue is reshaping online content
• How borrowed language weakens brand authority
• The psychological pressure to perform online
• Why consistency without identity creates noise
• The difference between performing and leading
• How to recognize when you’ve diluted your message
• Why clarity and conviction outperform trends

• The long-term strategy behind authentic visibility

Who This Episode Is For

• Entrepreneurs building a personal brand
• Creators feeling disconnected from their content
• Consultants and strategists refining their positioning
• Professionals looking to strengthen authority online

• Anyone tired of sounding like everyone else

Key Takeaway

Visibility is not about copying what works. It’s about anchoring your message in identity and conviction. The brands that last are not the loudest — they are the clearest.

Check out the Collective: https://michellethames.com/elevate-and-empower-collective

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