Episode Details

Funnels are dead.

“Best practices” might be costing you money.

And the strategy that built an 8-figure brand started with just $500.

In this episode, we go deep with battle-tested operators who’ve actually built, scaled, and exited, not just theorised on slides.

Here’s what you’ll hear (without giving away all the secrets):

• Why your marketing “funnel” might be completely wrong, and what to think about instead
• The $500 experiment that turned into an 8-figure exit (and the early mistake that nearly derailed it)
• How to stop doing “a bit of everything” and find the ONE channel that actually grows your business
• The hidden profit most SMEs ignore after a customer buys
• What AI can really do for your marketing right now… and where humans still win
• Marketplace vs your own website: are you stealing from yourself or unlocking new buyers?
• The tiny post-purchase detail that quietly turns customers into your best salespeople

Meet the Guests

• Jake Tan, Founder of Ergotune (Marvable), who scaled a consumer brand from scratch and exited with an 8-figure deal
• Marcus Ho, Managing Director of Brew Interactive, a performance marketing agency founder with 17 years and 500+ clients under his belt, is obsessed with results, not awards
• Caleb Khoo, AI startup CEO **(Saleshero.io),**helping businesses turn customers into communities (and communities into revenue)

If you’re an SME owner, marketer, or founder tired of vague marketing advice, this episode delivers real-world lessons, honest mistakes, and strategies that actually move revenue.

Hit play. Your next growth idea might be hiding in this conversation.

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