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S6 - E5: Brenden Elwood - Vice President of Market Research for CivicPlus
Description
Episode Summary: In this conversation, Brenden Elwood discusses the importance of strategic communication for city council members. He emphasizes the need to understand how residents receive information and to implement multi-modal communication strategies. Elwood highlights the significance of being responsive to residents' needs and the impact of timely communication on building trust.
Brenden's BIO: Brenden services as the Vice President of Market Research at CivicPlus. He oversees the company’s resident and local government research to provide actionable insights and data to enhance resident and community engagement through accessible digital solutions that streamline and strengthen government operations. By working with local governments across the country, he has researched the importance of an agency’s digital presence, web accessibility, resident trust and satisfaction, as well as strategies to close these gaps at the local level, utilizing modern and accessible digital solutions. Brenden currently serves on the City Council of North Bend, Washington, where he helps shape local policy with residents at the forefront.
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