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Be Found Before You’re Googled: The New Rules of Visibility with Nina Cleere | Captivate the Mic
Description
In this episode of Captivate the Mic, Elaine Williams sits down with marketing strategist and former attorney Nina Cleere to unpack one of the biggest visibility shifts happening right now: how people are being found through AI instead of traditional search.
Nina shares her unconventional journey from public defender to corporate counsel to digital marketing expert—and how her background in law sharpened her edge in research, positioning, and strategic communication.
Together, they explore:
- Why AI-generated content can’t be copyrighted (and what that means for creators)
- How platforms like ChatGPT and Claude are changing buying behavior
- The rise of Generative Engine Optimization (GEO)
- The small but powerful website fixes that instantly boost trust and reach
- Why your content needs to mirror how people actually ask questions
- How backlinks, testimonials, and media features now help AI recommend you
- The hidden visibility killers like broken links and inconsistent business info
This conversation is a must-listen for speakers, coaches, entrepreneurs, and thought leaders who want to stay discoverable, credible, and competitive in a rapidly changing digital world.
✨ Key Takeaways
- AI is the new search engine
More people are finding experts through ChatGPT and Claude—not just Google. - GEO is the future of SEO
Generative Engine Optimization helps AI tools recommend you as the answer. - AI content isn’t copyrightable
Use AI to support your thinking, not replace your original voice. - Simple tech fixes boost visibility fast
SSL, clean links, schema markup, and consistent business info matter more than most realize. - FAQ-style content wins now
Write the way people actually ask questions for better SEO and AI discovery.
👤 Guest Bio – Nina Cleere
Nina Cleere is a marketing strategist, AI visibility consultant, and former attorney who helps entrepreneurs get found in both search engines and AI platforms like ChatGPT and Claude.
After working as a public defender, corporate counsel, and VP of a Fortune 500–level company, Nina pivoted into digital marketing—bringing her legal research and strategic expertise into modern visibility strategies.
She’s the founder of HaroHelper.com, where she helps business owners land media mentions, build authoritative backlinks, and future-proof their discoverability through Generative Engine Optimization (GEO).
Nina is known for her direct, practical guidance that cuts through hype and helps smart professionals stop being invisible online.
🔗 Connect with Nina Cleere
🌐 Website:
https://harohelper.com/
📸 Instagram:
https://www.instagram.com/netc23/
💼 Facebook:
https://www.facebook.com/
Connect with your Host, Elaine Williams:
Check out Captivate the Mic Podcast on Elaine's YouTube Channel
Check out the Captivate the Crowd Website
Follow Elaine on Social- LinkedIn, Instagram, Facebook, TikTok
Want to schedule a free chat with Elaine? Click here to book a zoom date!
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