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The marketing magic of telling people 'no'
Published 2 weeks, 4 days ago
Description
Traditional marketing tries hard to pull everyone in. But what if your most powerful move was to willingly lose a customer? It sounds counterintuitive, yet a strategy called "dissuasion" is proving just that. Sometimes, the clearest way to attract your true audience is to politely show others the door. / At what time of the day do you crash(14:46)? On the show: Steve, Fei Fei & Yushun