Episode Details

Welcome to the CanadianSME Small Business Podcast, hosted by SK Uddin. In this episode, we explore how digital media, paid advertising, and AI driven platforms are reshaping how brands achieve measurable growth in an increasingly crowded market.

Our guest is Sanjeays Fernando, Senior Digital Media Specialist at Vovia. With over seven years of international experience managing campaigns for brands like Red Cross, Tourism Calgary, and Edo Japan, Sanjeays shares how strategy, creativity, and analytics come together to drive real performance for Canadian SMEs.

Key Highlights

1. AI in Digital Media: How AI is reshaping targeting, optimization, and the role of human media specialists by 2026.
    
2. Creative as the Growth Lever: Why creative quality now outperforms media spend and how SMEs can test ideas efficiently.
    
3. The Isolation Effect: How visual contrast and zero cost psychology help ads stand out on platforms like Meta.
    
4. Platform Pitfalls: What Canadian SMEs should watch for with Performance Max and evolving social algorithms.
    
5. Vovia’s Vision: How Vovia continues to innovate and deliver measurable growth for North American brands.

Special Thanks to Our Partners:

• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
• Google: https://www.google.ca/
• A1 Global College: https://a1globalcollege.ca/
• ADP Canada: https://www.adp.ca/en.aspx

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.