Episode Details

🚀 What if the future of marketing isn’t campaigns—but conversations? Jeff Edwards sits down with Bryan Jones, SVP of Global Revenue Field & Partner Marketing at Cisco, to unpack a core belief behind The Cisco 360 Partner Program: stop marketing to people and start talking with them. From simplifying how partners go to market, to increasing velocity with less friction, to turning marketing into a true force multiplier, this episode gets real about what actually drives pipeline and long-term customer value. Why listen: • How The Cisco 360 Partner Program shifts marketing from campaigns to human connection • What it really takes to move partner marketing from good to great—with speed and simplicity • How partners can amplify differentiation, generate pipeline, and prove real business impact Ready to make Shift Happen?