Episode Details

In this episode, I talk with Armin Vit and Bryony Gomez-Palacio about building a creative life together and what that really looks like behind the scenes.

We discuss their path into design writing, publishing, and criticism, the origins and evolution of Brand New, and the choices that led them away from traditional career structures toward independence. This conversation explores how creative identity forms over time, and why staying curious and opinionated matters more than chasing relevance.

A large part of the episode focuses on partnership – how two strong creative voices coexist, how decisions are made, and how trust becomes the foundation for long-term work. Armin and Bryony speak candidly about risk, responsibility, and the emotional realities of running something influential while remaining grounded.

We also talk about defining success, protecting creative energy, and what it takes to build a life around creativity rather than fitting creativity into life.

An honest, thoughtful conversation about creativity as a practice, a profession, and a way of living.