Episode Details

Marketing used to be the answer. Post consistently, follow trends, stay visible.
But in today’s landscape, marketing alone is no longer what builds trust, authority, or sustainable growth.

In this episode of Social Media Decoded, Michelle Thames breaks down why the brands, creators, and business owners winning right now are moving beyond tactics and into leadership, clarity, and community.

You’ll learn why audiences are tuning out traditional marketing, what decision-makers are actually paying attention to, and how evolving beyond “just marketing” changes your visibility, positioning, and long-term revenue.

This episode is for entrepreneurs, creators, professionals, and executives who feel like they’ve outgrown surface-level strategies and want to build something that lasts.

Topics Covered in This Episode

• Why marketing tactics alone are no longer converting
• The shift from performance content to leadership content
• Why clarity and positioning outperform trends
• How audiences make buying decisions today
• The role of community and proximity in modern business growth
• Why trust beats reach in 2026 and beyond

• How to evolve your brand without starting over

Who This Episode Is For

• Entrepreneurs tired of chasing algorithms
• Creators looking for longevity, not virality
• Professionals building authority beyond social media
• Business owners who feel stuck despite “doing everything right”

• Leaders ready to shift from tactics to impact

Follow Social Media Decoded for daily conversations on visibility, leadership, and modern marketing strategy.

If this episode made you rethink how you’re showing up, you’re exactly where you need to be.

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