Episode Details

In this episode, Barbara and Mary Ann discuss:

• How the COVID-19 Pandemic affected Media Consumption
• How Older and Younger Generations are consuming Media
• What Media Platforms are Rising
• How Media Marketing and Advertising can Help your Medical Practice

 Key Takeaways:

 “When you’re running a medical practice, the last thing you need on your plate is to also manage the media buys and your advertising.” – Mary Ann Pruitt

 Connect with Mary Ann Pruitt

 LinkedIn: https://www.linkedin.com/in/maryann-pruitt/

Website: https://mosaic.agency/

Facebook: https://www.facebook.com/mosaic.agency

 Connect with Barbara Hales:

 Twitter:   @DrBarbaraHales

Facebook:   facebook.com/theMedicalStrategist

Business website: www.TheMedicalStrategist.com

Show website:   www.MarketingTipsForDoctors.com

Email:   Barbara@TheMedicalStrategist.com

Books:

• Content Copy Made Easy
• 14 Tactics to Triple Sales
• Power to the Patient: The Medical Strategist

YouTube: TheMedicalStrategist

LinkedIn: www.linkedin.com/in/barbarahales

TRANSCRIPTION (093)

Dr. Barbara Hales: Welcome to another episode of Marketing Tips for Doctors. I’m your host, Dr. Barbara Hales. Today we have with us, Mary Ann Pruitt. She is the CEO and President of Mosaic Media, a collection of media buying experts and creative strategists who negotiate, purchase and monitor advertising space and airtime.

Mary Ann is here today to share some marketing wisdom, gleaned from her extensive career in media strategy, and how it relates to the ever-evolving climate of media.

You could not have come at a better time Mary Ann because this is such a confusing topic for most of us out there. So welcome to the show.

Mary Ann Pruitt: Thank you for having me on. I’m really looking forward to it.

Is Traditional Media Dead?

Dr. Barbara Hales: Is traditional media dead? How do you do a hybrid of digital and traditional together, or now that newspapers and magazines are kind of going by the wayside? Is it still worth investing, advertising in there?

Mary Ann Pruitt: What we find is a traditional media is not dead. Actually, during the last 18 months, we’ve seen an uptick in local news and local traditional platforms that happened because of the pandemic. And various things that have happened over the last 18 months, people wanted local information. So we’ve actually seen media consumption behaviors increase in our traditional platforms, more on the TV and radio side than on the print side.

What we see on the evolution of print is it’s becoming very trade-specific publications. That’s where we’re finding that traditi