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One marketing principle that stays constant across multiple companies
Episode 2383
Published 1 month, 4 weeks ago
Description
Creative approval workflows create bottlenecks that slow teams down. Christine Royston, CMO at Wrike, explains how AI-powered orchestration eliminates manual handoffs in marketing operations. Her team automated approval routing with role-based permissions and built integrated review systems that keep all feedback centralized within their workflow management platform.
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