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PepsiCo’s Super Bowl Playbook & ELF’s Billion Dollar Beauty Bet
Description
Episode 118: Today, Ann digs into e.l.f. Beauty’s earnings to gauge the impact of Hailey Bieber’s Rhode, a year after e.l.f. bought the celebrity brand for a billion dollars in the thick of tariff turmoil. Then, Ann is joined by PepsiCo CMO Mark Kirkham for a sneak peak inside the company’s advertising playbook going into Super Bowl weekend (hint: it features a polar bear). Finally, we look at today’s market movers, including the public debut of Bob’s Discount Furniture… ticker: BOBS.
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00:00 Welcome to Brew Markets Daily
00:30 E.L.F. BEAUTY + RHODE UPDATE
06:00 PepsiCo CMO Mark Kirkham Joins
27:00 Market Close
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