Episode Details

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In this coaching episode, Fiona reflects on what 10 years in business has really taught her, beyond the highlights, milestones and metrics.

This is an honest conversation about growth, adaptability, identity, expectations, community and the long road of building something that lasts. Fiona shares what’s worked, what hasn’t, what surprised her most, and why staying connected to your values matters more than ever as your business evolves.

Whether you’re in your first year or your twentieth, this episode is a reminder that sustainable businesses are built slowly, thoughtfully, and often in seasons of uncertainty.

You’ll learn:

• What 10 years in business actually teaches you that no course or shortcut can
• How to adapt without losing yourself or your values
• Why community and connection are essential for long-term business resilience
• How to rethink success beyond speed, scale and external validation

A grounding listen for business owners navigating growth, change, or the quiet middle stretch of building something meaningful.

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Resources mentioned:

• AI Monthly Chat Group for Small Business Owners
• My Daily Business courses - mydailybusiness.com/courses

Special thanks to HoneyBook for sponsoring this podcast. HoneyBook helps independent businesses manage everything from enquiries and contracts to invoices and payments, all in one place. Use this link and code FIONA to receive 30% off until the end of September 2026.

Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.

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