Episode Details

Welcome to another inspiring episode of The Brand Called You (TBCY)! In this episode, our host Frits Bussemaker sits down with Carissa Reiniger, Founder & CEO of Small Biz Silver Lining, to explore Carissa’s powerful journey from rural Canada to New York City, and her mission to change the global economy—one small business at a time.

Carissa reveals how her early roots in Alberta, a strong drive for community impact, and a psychology background inspired her entrepreneurial leap. She shares candid lessons on resilience, what it truly takes to build and scale a business, the importance of aligning values with actions, and why small businesses are the real backbone of the global economy. You'll discover her thought-provoking approach to overcoming adversity, the philosophy behind Silver Lining’s name, and why real success might not be what mainstream entrepreneurship tells us.

Whether you’re an entrepreneur, small business supporter, or simply curious about impact-driven leadership, this episode is packed with wisdom, practical advice, and motivation. Don’t forget to like, subscribe, and hit the bell for more exclusive conversations!