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What does Microsoft's AEO/GEO Guide mean for ecommerce? 

In this episode of Found in AI, Cassie walks through what Microsoft actually recommends for optimizing ecommerce sites for AI engines like Copilot, why structured and consistent product data matters, and how AI systems interpret pricing, availability, and trust signals.

Using Microsoft’s guidance alongside the Freshness, Structure, Authority (FSA) framework, Cassie explains what ecommerce teams should focus on now — and why page-level SEO alone is no longer enough.

In this episode, you’ll learn:

• What Microsoft’s AEO/GEO guide reveals about AI-driven ecommerce discovery
• Why AI optimization is about clarity and consistency, not rankings
• The schema types Microsoft recommends for ecommerce brands
• Which product data fields AI systems rely on most
• How the FSA framework applies to AEO and GEO strategies
• What ecommerce teams should audit first to improve AI visibility

If you're listening to this and thinking I need someone to lead this for me, that's what I do.

I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. 

Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Let’s connect:

LinkedIn → Cassie Clark | AI Search Visibility Consultant
Website → https://cassieclarkmarketing.com