Episode Details

James Dooley interviews Dan Petravich on how AI is changing link building for SEO. Dan explains why most outreach fails because links get forced into finished content, then shares how he trained machine learning models to predict natural link placement and detect obvious paid links. They cover unlinked brand mentions, why Gemini sometimes auto-links known entities, and why brand authority and knowledge graph presence now sit at the centre of modern link building strategy.

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