Episode Details
Back to EpisodesEP29: Helen Hopkins (AKA the Mealtime Maverick), batch cooking specialist, meal-planning strategist, and women’s wellness expert.
Description
Join Jo on The Midlife Entrepreneur Podcast as she converses with Helen Hopkins, also known as the Mealtime Maverick. Helen, a batch cooking specialist, wellness coach, and author with a massive online following, shares her entrepreneurial journey from going viral on Instagram in 2024 to publishing her first book, Mix and Match Batch. Helen discusses the pressures and rewards of her newfound fame, the impact of her personal struggles, and how she efficiently manages her thriving business with the help of her husband. Listen to Helen’s approach to balancing creativity with business strategy, and find out her top three investments, two regrets, and who she thanks for her success.
00:00 Welcome to The Midlife Entrepreneur Podcast
00:54 Introducing Helen Hopkins: The Mealtime Maverick
02:04 Going Viral on Instagram: The Journey
03:15 The Challenges and Realities of Viral Fame
04:47 DM Automation: Managing the Influx
12:11 Balancing Personal Life and Business
16:03 Creating the Mix and Match Batch Cookbook
27:00 Balancing Family Meals
28:20 The Business Evolution
28:41 Membership and Income Streams
29:08 Affiliate Marketing Insights
30:10 The Role of Community
32:40 Working with a Partner
37:46 Future Aspirations
41:35 Reflecting on Success and Challenges
51:41 Closing Thoughts and Tips
You can follow Helen at:
Instagram @mealtime.maverick
Her new book ‘Mix and Match Batch’ is available to order on Amazon now.
Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk
Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.
Instagram @jojoglynnsmith and @themidlifeentrepreneur
Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com
MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com