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Morning Shot: What Companies Get Wrong in a PR Crisis
Published 7 months, 3 weeks ago
Description
When organisations face a reputational crisis, the pressure to respond is immediate but the right response is rarely obvious. Leaders must weigh incomplete information, competing stakeholder expectations and long-term trust, often in real time.
Lars Voedisch, Founder & Group CEO of PRecious Communications, and Meilin Wong, Partner and CEO at Milk & Honey PR join the Breakfast Show to unpack how companies navigate a PR crisis in practice, from the first internal decisions that shape outcomes to how timing, tone and visibility influence public perception.
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