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Mind Your Business: How brand collaborations really work behind the scenes
Published 7 months, 3 weeks ago
Description
Brand collaborations look simple from the outside, but behind every successful partnership are hard decisions around product fit, operations and execution.
On Mind Your Business, the Breakfast Show speaks with Sophia Yeow of Tiaptiap and Amy Bell of Yo-Chi about building brands, expanding into Singapore, and the realities of collaborating well.
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