Episode Details

This episode's a little different: we're bringing you Marty's keynote address that opened GROW! 2025 as we're onsite in Dallas, TX for GROW! 2026. Listen to hear Marty's take on growing a landscaping business. He shares the hurdles that stood in the way of growing Grunder Landscaping Co., how they overcame them, and what's ahead for businesses that are excited for the future.

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Episode Timestamps

01:53 - Keynote Intro

04:34 - The Importance of Growth and Community

07:53 - Personal Stories & Lessons Learned

13:48 - Early Business Challenges & Successes

20:42 - The Birth of a Speaking Career

21:40 - Financial Struggles & Family Values

23:03 - Lessons Learned Through Growth

27:33 - The Importance of Team and Client Relationships

29:40 - Creating a Positive Company Culture

38:40 - Please Like & Subscribe!

Key Learnings

Growth Isn't Linear – In my 41 years of business, I've found that growth isn't linear. It's not a straight line. It doesn't happen that way. And it's not easy. I'm a 40 year overnight success story.

Training Is an Investment, Not an Expense – The best way that you can grow a team is by making an investment in them. Sending them to something like this is way more than training. This is an experience. This is what can happen when you get around other risk-taking peers and let your hair down.

The Christmas Party I Threw for Myself – I spent a lot of money on a nice party at a fancy restaurant. An employee pulled me aside: "We had to buy nice clothes. Our pallets aren't as sophisticated as yours. Pizza and bowling would've been fine. Give us a cash bonus." Who'd I throw the party for? Myself. I made that party about myself.

Our New Mission Statement Puts Team First – Creating opportunities for our team to grow and succeed by enhancing the beauty and value of every client's property. The first sentence there, creating opportunities for our team to grow and succeed, that is our focus. Not about Seth, not about Marty, it's about the team.

Business Is Like Golf – You grab that club real hard and swing harder and the ball doesn't go anywhere. You hold the club like a bird and swing it real easy and it's amazing how far the ball goes. I'm hitting my five iron 30 yards longer. Business is the same way. When we try too hard, when we push, when we make it about ourselves, we lose.

$2.1 Billion in Combined Revenue in This Room – The combined revenue of all the landscape companies in this room right now is $2.1 billion. If we all leave here with our head on straight, with new ideas, making it about the team, not about ourselves, a rising tide raises all boats.

Don't Go to Dinner by Yourself – The only way you're gonna get in trouble with me here today is if you go to dinner by yourself. This is a warm, caring community that wants to help you. I don't care how big or small your business is.

Learn From the Little Guys Too – I got a buddy in a peer group with all these huge companies. Third year he quit. They were talking about captives, vacation houses, investments. He said, "I want to talk about where are you parking the truck and how are you maximizing that? How are you keeping those hourly workers?" There's secrets in those day-to-day struggles.

Stress Is Caused Because You're Out of Control – Look for ideas so you and your team can work together with less stress. Doesn't that sound fun? Stress is caused because you're out of control and you don't know what's going on. Get control of