Episode Details

While most designers talk about “crafting delightful experiences", companies hire designers for something else entirely. And that's a problem... for designers looking to get hired.

In this episode, Tyler and Nick share the real business reasons designers get hired and how to position your case studies to prove your value.

This episode introduces a framework from business thinking applied to UX and product design careers. They discuss why companies hire designers to make money and save money, and how most portfolios completely miss this. You’ll learn how to connect UX work to revenue, conversion, adoption, and cost reduction so your case studies speak the language of business.

In this episode you’ll learn:
🔸 Why "delightful UX" is not a strong business argument
🔸 How designers help companies make money through conversion, MRR, and adoption
🔸 How design reduces support costs and operational waste
🔸 How to quantify business impact in your case studies
🔸 What to do if you do not have access to metrics

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More about Tyler and Nick
Tyler: https://www.designtablepodcast.com/hosts/tyler-white
Nick: https://www.designtablepodcast.com/hosts/nick-groeneveld