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Building Brands: She shares her expertise in helping high‑achieving women build sustainable, profitable businesses.
Description
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Ingrid Jacobs.
A veteran enterprise leader, former HR executive, and Chief Growth Officer for The Revenue Retreat, a luxury boutique retreat for executive women who want to build profitable businesses without burnout. She and Rushion discuss her corporate background, her unique approach to customer integration, the challenges women face in entrepreneurship, pricing psychology, common business mistakes, age-related limiting beliefs, and the transformational design of her retreat program.
🎯 Purpose of the Interview
The purpose of Ingrid’s appearance was to:
1. Share her expertise in helping high‑achieving women build sustainable, profitable businesses
Ingrid works with corporate leaders, entrepreneurs, and women ready to transition from corporate careers into entrepreneurship.
2. Highlight The Revenue Retreat
She explains how the retreat helps women clarify their offer, price correctly, identify customers, and prepare mentally and emotionally for entrepreneurship.
3. Educate listeners on business fundamentals
Rushion brings her on to break down pricing, customer targeting, confidence, and transitioning from corporate “9–5” to entrepreneurship.
4. Address issues unique to women, executives, and people of color
Especially around pricing themselves correctly, recovering from burnout, and building confidence in their value.
💡 Key Takeaways
1. Corporate experience can translate powerfully into entrepreneurship
Ingrid spent two decades at companies like Raytheon, Whirlpool, and JLL, working in HR, human capital, and DEI.
She emphasizes she wasn’t a traditional HR leader—she focused on customer integration, business growth, and improving client outcomes.
2. High‑achieving women aren’t only executives
They can be community leaders, nonprofit leaders, or entrepreneurs who excel in their areas but may not have formal corporate titles.
3. Entrepreneurship requires more work—especially early on
New entrepreneurs often don’t realize they must handle every aspect of the business themselves: operations, marketing, sales, pricing, and delivery.
4. Pricing is one of the biggest challenges for women and people of color
Key problems:
- Undervaluing their expertise
- Fear of charging what they’re worth
- Worrying clients won’t pay higher rates
- Getting mentally stuck in low pricing
Ingrid says women often dramatically underprice themselves and need help adjusting their mindset.
5. Knowing your customer matters more than trying to sell to everyone
Selling to “anybody” makes entrepreneurs sound desperate; true growth comes from targeting the right buyer and offering a solution they value.
6. Avoid common first‑year business mistakes
These include:
- Poor pricing
- Not knowing your ideal customer
- Doing everything for everyone
- Expanding into too many offerings too fast
- Operating out of desperation rather than strategy
7. Age is an asset—not a liability
Older entrepreneurs bring wisdom, experience, critical thinking, and problem‑solving ability.
She argues people use age as a cover for deeper fears about failure and judgment.
8. The Revenue Retreat combines luxury, education, and wellness
The retreat model includes:
- A luxury residential environment
- Chef‑prepare