Episode Details

DESCRIPTION

Most dog trainers struggle with selling high-ticket services - and that’s completely normal. 

But the real issue usually isn’t your offer or your clients. It’s your relationship with money. 

In this episode, we dig into where that reluctance really comes from: childhood conditioning like “money doesn’t grow on trees,” family and friends projecting their fears onto you, and why you feel the urge to justify, discount, or dodge the money conversation altogether. 

We unpack how your discomfort around money can quietly put clients off - and how to start building a healthier, more confident money mindset so you can finally charge what you’re worth.

KEY TAKEAWAYS

• Reluctance to sell high-ticket service is normal - most dog trainers struggle to do it.

• Usually, your reluctance is not about your not having confidence in the product you are offering and its value.

• For most people it is their money mindset coupled with imposter syndrome and what people will think if you charge a high-ticket price that stops them from selling at a price point that makes them truly profitable.

• Most of your money mindset comes from your upbringing – parents turning lights off, “money doesn’t grow on trees,” and being “careful with money” all shape what your perception of what people will think is a “reasonable” price. 

• You project your own money beliefs onto clients - you think “no one will pay that,” while the same people are happily spending £40 on a light lunch, £200 on a private ski lesson and enjoying other expensive treats.

• Avoiding or apologising for the price keeps you stuck – hiding prices in emails, discounting when someone hesitates, or trying to “convince” people leaves you resentful and underpaid. 

• Doing the uncomfortable inner work changes everything – when you unpick your layers around money, self-worth, and rejection, you stop taking “no” personally and finally feel okay charging for the real value you deliver. 

  
  

BEST MOMENTS

“The hard part is actually breaking through the barriers in your brain to think that someone's actually going to part with the cash.”

“It’s 's not an industry problem. It's not a what you're offering problem; it's a money mindset problem .”

“Somebody will always question a price point, and it's how you respond to that that matters.”

“We're human, and we come with baggage, and we come with thoughts and feelings that are different and are blockers.”

“It's understanding the market.”

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https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

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Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

Email: hello@caninebusinessacademy.com