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Adrian Gervasoni: Transforming Member Portals for Superannuation Success
Description
#17. Co-hosts Sarah Penn and Neil Benson chat with Adrian Gervasoni, Executive Manager Advice Services at Industry Fund Services.
Highlights
- Member engagement challenges
- Rethinking the member journey
- Super as 'your future wage'
- Super portals try to present too much info
- The power of nudges
- The new class of advisers - what this means in practise
- What we can learn from banks closing branches and moving customers online
- Webinars and events are fun but only reach a small number of people
- The future of portals
Guest: Adrian Gervasoni
- Connect with Adrian Gervasoni on LinkedIn
- Follow Industry Fund Services on LinkedIn
- Visit Industry Fund Services website
That Super Show
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Your Cohosts
Sarah Penn
Sarah Penn is the CEO and founder of Mayflower Consulting, an Australian financial services consultancy specialising in product governance, PDS management, and product operating model design. Her team works with super funds, fund managers, and investment platforms across Australia.
- Connect with Sarah on LinkedIn
- Follow Mayflower Consulting on LinkedIn
- Visit Mayflower Consulting website
Neil Benson
Neil Benson is the global chief product officer at ChandlerCX, where he leads a team focused on intelligent customer messaging for regulated organisations, including superannuation funds, banks, insurers, utilities and public sector organisations. His AI startup, Novagentic, was acquired by ChandlerCX in February 2026.
Mentioned in this episode:
Mayflower Consulting
This episode is brought to you by Mayflower Consulting. We work with product teams across super funds, fund managers, and platforms to move faster. Faster PDS updates, faster decisions, and less friction. If governance is slowing you down, we can fix that.
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